Schema markup that matches the page it describes
Free schema markup generator and validator. Build JSON-LD for any type, or check a page’s existing markup against Google’s documented requirements and against what visitors can actually see.
- In markup
- 1299.00
- On page
- $1,499.00
- Found at
- body > div.product-price__amount
- Visibility
- Visible · medium confidence
Generators, by Google feature
Status shown per typeWhy the findings are worth trusting
Product alone spans snippets, merchant listings, variants and return policy. Each is assessed separately, and only when your markup shows you are attempting it — so a review page is never told it is missing shipping details.
A collapsed FAQ accordion is not hidden content. Tools that treat “not painted yet” as a violation flag half the web. Only two of the seven states are failures.
Both values, the selector, the surrounding element, the visibility state and a confidence level. A verdict without evidence is not something you can act on.
Google’s own documentation surfaces sometimes contradict each other. When they do we record the disagreement and mark the feature unclear rather than picking a side. See the registry.
On-page is half the job
Everything this tool does is on-page. Structured data describes the page it sits on, and getting it right is what makes a page eligible for the Search features Google documents. It is worth doing properly, and most sites still do not.
It is also not what decides a competitive result. In a crowded niche the pages ranking above you are usually correct too — their markup validates, their titles fit, their content answers the query. What separates them is off-page: who links to them, and how much the sites doing the linking are themselves trusted. Clean markup can earn you a richer-looking result. It does not, on its own, earn you the position.
Off-page work is mostly triage. There are always more places you could ask for a link than you have time to approach, so the question is which ones are worth the effort. That means judging a domain before you spend anything on it.
Third-party authority scores are how most people make that first pass. A DA PA checker (opens in a new tab) returns Domain Authority for the site and Page Authority for the individual URL in a few seconds, which is enough to sort a long prospect list into worth-pursuing and not. Paired with a look at whether the site publishes anything a real reader would want, it is a reasonable filter.
Be clear about what those numbers are, though, because the same discipline applies here as everywhere else on this site. Domain Authority and Page Authority are Moz’s estimates, built from their own link index on a scale they chose. Google does not publish an authority score, does not use these, and has said so repeatedly. They are useful for comparing one prospect against another. They are not a target to optimise, and a rising score is not evidence that anything improved in Search.
Fix the markup first — it is the part you fully control, and a page that is ineligible for a feature cannot win it no matter who links to you. Then go and earn the links.